When budgets are tight and to-do lists are endless, video can feel like a luxury. But for the third sector, it’s often one of the most powerful and cost-effective tools to share your mission, rally support, and drive change.

I’ve worked with organisations big and small, and one thing is always true: a well-crafted video doesn’t need to cost the earth to make an impact. Here’s why video should be part of your strategy, even if your resources are limited.

1. People donate to stories, not stats

Yes, numbers matter. But it’s human stories that move people. A short, honest interview with someone your organisation has helped can resonate far more than a page of text ever will. Video brings empathy, immediacy, and emotion in a way that few other mediums can.

“You can’t change hearts and minds with a spreadsheet.”

2. Social media loves video

Algorithms favour video. Whether you’re launching a fundraising campaign or spreading awareness about an issue, a short, captioned video can travel further and stick longer in people’s minds than a static image or text post.

Better still, once you've made a video, you can repurpose it:

Cut it into bite-sized social clips
Use stills for posters and graphics
Add subtitles and share across platforms

One shoot = multiple assets.

3. You don’t need Hollywood to make it work

You don’t need drones, dolly shots, or a full production crew. What matters is clarity, honesty, and a compelling story. I’ve filmed powerful interviews with just a single camera, a quiet room, and someone willing to talk openly about their experience.

When you work with a freelancer who understands the third sector, you’re not just hiring someone with a camera. You’re getting someone who knows how to plan smart, shoot efficiently, and deliver something meaningful within your budget.

4. It builds trust

Video gives people a window into your work. Seeing your team in action, hearing from those you support, and showing real outcomes can build credibility and connection faster than any brochure or tweet.

5. You can start small

A single day of filming can generate a campaign video, interviews, and short social cutdowns. You can always grow your content over time, but starting with even one well-planned video can make a real difference.

Let’s Tell Your Story!

If you’re a charity wondering how to bring your message to life through video, I’d love to chat. I offer flexible, affordable packages tailored to small organisations, and I genuinely care about helping good causes make great content.

📩 Get in touch and let’s make something powerful together.

Why Charities Shouldn’t Overlook Video, Even on a Tight Budget